Matthieu Morteau – The Work

Singapore’s Largest Sports Festival (2025)

As part of Decathlon Singapore’s mission to make sport accessible to all, I led the conception and execution of the first-ever Decathlon Sports Fest: a large-scale, community-driven event designed to democratize sport through experience. Held over two days, the festival welcomed more than 27,000 visitors, featured 34 sports across 5,000 sqm of free activity space, and partnered with 25 local sports clubs and key sponsors. More than an event, Sports Fest positioned Decathlon as a key driver of the local sports ecosystem, reinforcing our brand purpose (Move people through the wonders of sport) through tangible impact at scale.